Author Archive

We are selling service and client experience. Not fear.

I read a troubling editorial today that attempted to spread fear amongst senior citizens and their families. The editorial states that pricing should be simple and customer focused. I whole-heartedly agree. It goes on to say that agencies who “distinguish personal care from homemaker services are wrong-headed.”

However, is it fair to a client who receives companionship and light housekeeping to pay as much as a client who requires lift and transfer assistance? Is it fair to a client who only requires a trip to the beauty shop and help buying groceries to pay the same as a client who requires diaper changing and bed baths? Doing crossword puzzles versus bed sore prevention and repositioning? Distinguishing the two levels of care is not an attempt to increase margin. It allows an agency to provide a higher wage to the more highly skilled caregiver.

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Loved One With Alzheimer’s? 10 Activities to Engage Him or Her.

Any time you are dealing with someone whose brain function is altered, you must throw common sense and reason and logic out the window.  Whether it’s a brain injury, stroke, or Alzheimer’s/dementia, a person who can’t embrace reality on the same terms as one with a healthy brain must be met on their level.  That means you, the caregiver, must submit to a world of irrationality.  You will engage in conversations that are monotonously repetitive and non-sensical.  You will witness behavior that is uncharacteristic of your loved one.

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